As a web hosting company, we have seen a lot of websites - some good, some excellent! Some truly stand out because of their design and functionality.
We like to give excellent websites the recognition they deserve and so we are launching the Easily Website of the Year competition. Have a look at it now, and submit your website if you want to be the lucky recipient of an iPod Touch, as well as £100 of Easily vouchers.
We are pleased to announce that Easily have become a trusted partner of AVG Internet Security. Since 1991, AVG have been protecting computers all around the world and have helped over 80 million users stay safe on the internet.
Innovation and simplicity are the key factors of their success, which is why we are happy to team up with them to provide you the best in comprehensive internet security. And it doesn’t slow your computer down to a crawl, like some other well-known antivirus products we could mention!
As of today the latest version of AVG Internet Security will be available from our site, and we will even give you a free 30 day trial!
Have a look at it now!
Dear Bloggers and Journalists,
We are please to introduce you our new Press Area, visible at www.journalist.co.uk.
You can now retrieve all our Newsletters, Media materials and Partnerships on there, but that’s not all, you can also get your personal email address @journalist.co.uk redirected to your own email address for free !
For more details, have a look at www.journalist.co.uk.
Affiliate relationships have become a key factor in the success of many of today’s most dynamic online companies. Affiliate and publisher networks create the opportunity to sell more, cover wider territories and grow brands rapidly.
But it is vitally important how the brand is portrayed by affiliates and publishers. Brands must be carefully protected across affiliate networks, to avoid the financial damage that can result from brand degradation in out-of-control affiliate programmes.
Envisional’s Affiliate Monitoring services already help a wide range of online companies get the best out of their affiliate relationships. Our customers range from finance and insurance companies to online gambling operators – whose affiliate networks generate enormous traffic and revenue, despite the occasional maverick. In these very different contexts, the power and flexibility of Envisional’s patented online search technology (the Discovery Engine) is a major asset, allowing organisations to keep an unobtrusive round-the-clock watch on all their affiliates.
The Envisional Discovery Engine will identify affiliate sites and can be customised to pinpoint and prioritise those aspects of affiliate behaviour that are most important to your business.
8 ways to control your affiliate business using Envisional’s services
Affiliate Monitoring that matches your needs
Envisional’s Affiliate Monitoring services provide today’s most easy-to-use, customisable tool for checking and ensuring affiliate compliance. The service is unique in both the breadth of data it can search and the intelligence that can be automatically applied to classifying detected information.
Discovery Engine search technology automatically identifies, filters and prioritises infringing websites around the clock. Customised to your own search terms, it gives highly accurate results and few false positives.
Unique ImageFlare visual search technology provides highly effective logo matching as shown below:
Prioritised offences can be ranked with a scorecard or ‘traffic light’ system to allow appropriate action to be taken.
How Affiliate Monitoring helps you manage better
Our state-of-the-art Discovery Engine, coupled with our expert team of analysts and consultants, has made Envisional the clear leader in this field. For companies running affiliate relationships, and the lawyers who work with them, we can
SAVE time and money by automatically policing affiliates to ensure they promote the right messages
REDUCE internal workloads by pinpointing damaging infringements before harm is done
It’s effective, it helps you manage your affiliates with a light but firm touch and it works for you, around the clock!
To discover how Envisional’s Affiliate Monitoring can help you get the best out of your affiliate network, please contact:
Envisional
Tel: +44 (0) 1223 372400
For almost as long as there have been emails - spam has been a cause for concern for most. Not only for the targeted individuals, but also for the companies whose brands and addresses have been misused and products sold illegally. This month we turn our focus towards the Sender Policy Framework as a means for domain holders to combat the ever illusive problem of SPAM.
SPF was introduced back in 2005 and has since then become widely used as a means for domain name administrators to defend their domain name(s) from being misused by spammers to send out unconsolidated commercial emails.
Implemented into the DNS TXT record of any given domain name, the SPF record holds a list of addresses, which has been set as valid sender(s) for the given domain name. The recipients mail server can then validate the origin of emails received simply by checking the DNS settings of the senders domain name. Obviously this alone does not guarantee that the emails you send will be cleared by the recipients spam filter. However it should make them a lot less likely to be marked as SPAM.
A company with the domain name test.com wish to configure an SPF record for their domain name. They are using the email server smtp.isp.edu (IP: 123.123.123.123) as their outgoing SMTP-server. Furthermore they have a website application from where they send automated emails to their clients. The web server for this application is located at IP 111.222.111.222.
The SPF record for this setup could look something like this:
“v=spf1 a:smtp.isp.edu ip4:111.222.111.222 -all”
By adding the above record we can tell other mail servers that emails send from @test.com addresses, either via smtp.test.com or via 111.222.111.222, are legitimate emails. Everything else is not and should be dealt with accordingly.
Well, SPAM concerns everyone. From a general point of view you can help in the fight against SPAM. The Sender Policy Framework is designed to become increasingly efficient - The more domain names using SPF records, the more ISPs (Internet Service Providers) would be inclined to implement these checks; thus helping everyone.
From your point of view spammers will be less likely to use your domain name as the sender address when they spam. This should reduce/eliminate bounced emails send back to you in response to messages that you did not actually send in the first place as well as any attempt in spoofing activities using your domain name as the sender.
Last but not least, emails that you send will be less likely not to reach their destination. This should be enough of an incentive for any company to consider implementing SPF records in the DNS of domain name.
To learn more about SPF records, try the one of the following sites.
SPF Introduction
Open SPF, Introduction
SPF Common mistakes
Open SPF, Common mistakes
SPF Wizard
Open SPF, Wizard
Wikipedia
Wikipedia, Sender policy framework
A complete overhaul of the way people navigate the internet has been given the go ahead in Paris. The Internet’s regulator ICANN voted unanimously to relax the strict rules on Top Level domain names, such as .com or .uk, can be relaxed.
The decision means that companies could turn brands into web addresses while individuals could use their names.
Some believe there could be at least 5,000 new top-level domains, but others say there could be demand for billions.
Peter Dengate Thrush, a member of the Internet Corporation for Assigned Names and Numbers (ICANN), said the decision was of “historic importance”.
The new system should come in next year, but ICANN admits there will be plenty of problems, and it may have to arbitrate between different organisations seeking the same name.
Jonathan Robinson, Chief Operating Officer at the domain name management specialist NetNames (www.netnames.com) assesses decision’s impact on the industry.
“While it is clear the Internet domain name structure needs to evolve, the ICANN vote in favour of opening up Top Level Domains (TLDs) leads to complex questions for marketers and trademark owners.
“It can be argued that the expansion of available suffixes is the equivalent of opening a can of worms in terms of online infringement and cybersquatting – it seems logical to assume that as domain numbers increase, so too will the levels of speculative activity.
“Brand owners may find themselves in the position of having to register numerous new domains to protect themselves but, with varying fee estimates that could well turn out to be an untenable marketing expense for some. Nonetheless, the impact on existing domains remains to be seen. In the case of a big brand, presumably any browsers visiting a newly registered domain would be redirected to the original TLD in any case. There will also be question marks over how new domains will affect Search Optimisation and consequent site traffic and PPC advertising rates.
“One thing that does seem clear is, with the final pricing and potential refund and dispute procedures not yet in place for applicants, brand owners and the trademark community will be keeping an extremely close eye on developments in the coming months.
Hidide Article
In our previous newsletter, we mentioned the release of our new product, EasilyShop. We are now proud to confirm it’s launch.
EasilyShop is a brand new product, allowing you to build a professional ecommerce website in minutes.
If you have always wanted an online “shop in a box” then this is the product for you. Featuring full shopping cart technology, facilitating credit/debit card transactions and also featuring direct integration with Ebay, Paypal, Google checkout along with all standard payment methods, the EasilyShop gets you trading safely online in no time at all, from just £99 a year.
5 good reasons to check it out:
Check out our EasilyShop demo site here, and see a preview of what can be done with it.
