Affiliate relationships have become a key factor in the success of many of today’s most dynamic online companies. Affiliate and publisher networks create the opportunity to sell more, cover wider territories and grow brands rapidly.

But it is vitally important how the brand is portrayed by affiliates and publishers. Brands must be carefully protected across affiliate networks, to avoid the financial damage that can result from brand degradation in out-of-control affiliate programmes.

Envisional’s Affiliate Monitoring services already help a wide range of online companies get the best out of their affiliate relationships. Our customers range from finance and insurance companies to online gambling operators – whose affiliate networks generate enormous traffic and revenue, despite the occasional maverick. In these very different contexts, the power and flexibility of Envisional’s patented online search technology (the Discovery Engine) is a major asset, allowing organisations to keep an unobtrusive round-the-clock watch on all their affiliates.

The Envisional Discovery Engine will identify affiliate sites and can be customised to pinpoint and prioritise those aspects of affiliate behaviour that are most important to your business.

8 ways to control your affiliate business using Envisional’s services

1. Police inappropriate content and keywords (indecency, obscenity, hate or politics) on your affiliates’ websites
2. Enforce compliance with regulatory requirements, company policies and industry codes of practice
3. Identify out-of-date or fraudulent offers, wrong or inappropriate marketing material or keywords (e.g. free money)
4. Hit back at competitors and criminals who pose as affiliates, divert traffic to their sites and use your domain name or logo to imply authorised status
5. Detect copies of your logo, trade marks or domain names that have been adapted or faked and detect any out-of-date logos that are being used
6. Evaluate comment on your brand (especially negative remarks) in blogs, forums, news media and Internet Relay Chat sites
7. Recruit new affiliates by targeted searching of websites, blogs and forums
8. Proactively deal with SPAM from your affiliates using Envisional’s SPAMTrap detection services
   

    

Affiliate Monitoring that matches your needs

Envisional’s Affiliate Monitoring services provide today’s most easy-to-use, customisable tool for checking and ensuring affiliate compliance. The service is unique in both the breadth of data it can search and the intelligence that can be automatically applied to classifying detected information.

Discovery Engine search technology automatically identifies, filters and prioritises infringing websites around the clock. Customised to your own search terms, it gives highly accurate results and few false positives.

Unique ImageFlare visual search technology provides highly effective logo matching as shown below:

Prioritised offences can be ranked with a scorecard or ‘traffic light’ system to allow appropriate action to be taken.

How Affiliate Monitoring helps you manage better

Our state-of-the-art Discovery Engine, coupled with our expert team of analysts and consultants, has made Envisional the clear leader in this field. For companies running affiliate relationships, and the lawyers who work with them, we can

SAVE time and money by automatically policing affiliates to ensure they promote the right messages

REDUCE internal workloads by pinpointing damaging infringements before harm is done

It’s effective, it helps you manage your affiliates with a light but firm touch and it works for you, around the clock!

To discover how Envisional’s Affiliate Monitoring can help you get the best out of your affiliate network, please contact:

Envisional

ask@envisional.com

Tel: +44 (0) 1223 372400